JOIN THE DICK’S
VARSITY TEAM
The DICK’S Varsity Team is a group of passionate employees, athletes, coaches, families and content creators who love expressing their sense of style, and enjoy sharing their knowledge with other athletes and creators.
The DICK’S Varsity Team is a group of passionate employees, athletes, coaches, families and content creators who love expressing their sense of style, and enjoy sharing their knowledge with other athletes and creators.
The Varsity Team launched in 2023 as an exclusive social media brand ambassador program for our in-store and corporate employees. Now, we’re thrilled to expand the opportunity to include everyone who makes sport great – athletes, coaches, families, and fans! Plus, we can't wait to offer even more opportunities, partnerships, and surprises this year!
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Meet the 2025 Varsity Team Captains.
We’re bringing in some of the biggest, most inspiring names in sport to be a part of the DICK’S Varsity Team.
Our 2025 Varsity Team will have the chance to meet and learn from these sports icons on all things social, storytelling and building community through sport.
Join the DICK'S Varsity Team and unlock access to exclusive experiences, premium perks, and insider rewards—because champions deserve more
Get awarded a contract to work with DICK’S for paid posts to social media. Beyond your contract, there are opportunities to work with best in class brands sold at DICK’S like Nike, Under Armour, Hoka, and more!
Choose the product you want to share with your audience and receive it for free.
Join marketing photo and video shoots and be featured on our social channels, website, and more.
Enjoy exclusive early access to select product launches, VIP events and more!
Gain insights from our top-tier influencer, social media, and creative agencies. Plus, you'll have the chance to learn from our Team Captains as well.
Attend exclusive events and grand openings to build your community, like the DICK’S Varsity Team Orientation Event on April 29-May 1!
And that’s it! We’ll review your submission and be in contact if you’re selected as part of the 2025 DICK’S Varsity Team.
APPLICATION CLOSEDIntroducing our 2024 Varsity Teammates! Get to know the team more by clicking on their profiles!
Being a DICK’S Varsity Teammate means you are creating relevant content to the DICK’S Sporting Goods brand, and that you are in a contracted partnership to create content to post on social for the brand. Alongside content creation, you will gain access to attend industry events, build community, and receive ongoing content creation mentorship.
You need to be at least 18 years old, have links to your active and public social media accounts and share a headshot. There is no minimum follower number to apply, though those with larger social followings are appreciated. You must be equipped to film, edit, and post original content. You’ll also have the opportunity to share examples of content you’ve already created if you’d like. If you are a current DICK’S Sporting Goods employee you must be in good standing.
Your participation in the program will last for 10 months (April 2025– January 2026). The time needed will vary, but you should have at least a couple of hours free each month for filming and editing content.
We’re looking for the people who make sport great – athletes, parents, coaches and fans. We want creators who are passionate about style, sports, and social media to create social content and possibly attend events and photoshoots.
Yes. Varsity Teammates will be awarded contracts and will be paid as they complete social deliverables or campaigns. Deliverables will be discussed upon acceptance into the program.
You must have Instagram in order to apply, but please feel free to include your TikTok or YouTube when you apply.
